Pinellas County · Gulf Coast · Barrier Island
Treasure Island
3.5 miles of Gulf beach, a 3-day STR minimum, and two distinct personalities — resort-oriented Gulf Blvd and quiet Sunset Beach.
Population
~6,700
Median home price
$610K
Avg days on market
0
Flood zone
AE / VE
STR eligible
Yes (3-day min)
Local knowledge
What it's like to live here
Treasure Island is larger than most barrier island communities and has two distinct personalities. The Gulf Blvd corridor is resort-oriented — hotels, condos, restaurants, and a steady flow of tourists year-round. Sunset Beach at the southern end is quieter and more residential, with a neighborhood feel that attracts families and full-time residents who want the beach lifestyle without the resort-town energy.
The 3-day STR minimum is the community's most significant differentiator for investors. Most neighboring communities require 7-day minimums; Treasure Island allows 3-day stays, and some buildings permit even shorter stays. This flexibility drives strong occupancy rates and makes Treasure Island one of the most active investment markets on the barrier island.
The beach is excellent — 3.5 miles of Gulf frontage with multiple access points. Dining options are better than most barrier island communities, with Caddy's on the Beach, Gators on the Pass, and Sloppy Joe's all within the community. For full-time residents, the combination of amenities, beach access, and community character makes Treasure Island a compelling choice.
Market overview
Housing stock & price ranges
Gulf-front condos
$400K – $2M
More condo inventory than most barrier island communities. The 3-day STR minimum makes these among the most investment-friendly units on the Gulf Coast.
Waterfront single-family
$600K – $2.5M
Canal and Intracoastal lots, many with private docks. Sunset Beach area offers a quieter, more residential waterfront experience.
Non-waterfront single-family
$380K – $750K
Strong rental demand across the community. Sunset Beach properties tend to attract long-term residents; Gulf Blvd corridor attracts investors.
Important for buyers
Flood zone & insurance realities
Treasure Island is in AE and VE flood zones. Some areas near the passes carry higher flood risk. Post-Helene awareness has elevated buyer scrutiny of elevation certificates and base flood elevation across all barrier island communities. Request an elevation certificate early in the due diligence process.
Flood insurance is required for most financed purchases. Combined homeowners, flood, and wind coverage typically runs $8,000–$17,000 per year depending on property type, elevation, and construction year. Getting an insurance quote before making an offer is standard due diligence in this market.
Life in Treasure Island
Beach access, dining & schools
The Beach
- 3.5 miles of Gulf beach
- Multiple public access points
- Sunset Beach — quieter, family-friendly
- Gulf Blvd corridor — resort-oriented
Dining highlights
- Caddy's on the Beach
- Gators on the Pass
- Sloppy Joe's
- Sea Critters Cafe
- Friendly Fisherman
Schools
- Azalea Elementary
- Azalea Middle School
- Boca Ciega High School
Current listings in Treasure Island
Updated live from the MLSCommon questions
Frequently asked
What is the STR minimum stay in Treasure Island?
The city-wide minimum is 3 days in most zones, making Treasure Island one of the most STR-friendly communities on the barrier island. Some buildings allow 1-day minimums based on their specific zoning. Confirm the applicable minimum at the building level before purchase — this is a key due diligence item for investors.
How does Treasure Island compare to Indian Rocks Beach?
Treasure Island is larger, has more condo inventory, and is more resort-oriented than IRB. The 3-day STR minimum (vs. IRB's permit-based system) is a significant differentiator for investors. IRB has a stronger small-town community character; Treasure Island has more amenities and more tourist activity.
What is Sunset Beach?
Sunset Beach is the quieter, more residential southern end of Treasure Island. It has a neighborhood feel distinct from the more commercial Gulf Blvd corridor. Many families and full-time residents specifically seek out Sunset Beach for its calmer character while still being part of Treasure Island.
Is Treasure Island a good investment?
Yes — the 3-day STR minimum and strong rental demand make Treasure Island one of the better investment markets on the barrier island. The combination of beach access, resort amenities, and a more flexible rental policy than most neighbors drives consistent occupancy. As always, confirm STR eligibility at the building level for condos.